The Rise of Fandom as Experience: A New Era in Entertainment Marketing Entertainment marketers are being forced to rethink their strategies as social media platforms give rise to a participatory culture of co creation.
Today's audiences want more than just a passive viewing experience; they crave connection, authenticity, and a sense of ownership.
At Variety's recent Entertainment and Technology Summit, top marketers from Archrival, TikTok, Spotify, Pinterest, AMC Global Media, and Lionsgate discussed the evolving landscape of entertainment marketing.