How Sports Is Fueling Eva Longoria's Expanding Hyphenate Media Group Eva Longoria has been quietly building her Hyphenate Media Group since 2023.
The actress turned entrepreneur's latest venture into sports entertainment is a convergence of media, business, and personal passion.
Longoria's entry into professional sports began with an investment in Club Necaxa, a Mexican association football club. This led to the FX series "Nexaca," produced by Hyphenate, which showcased her team's storylines.