e. l. f. 's Blistering Pace: A Growth Story Built to Last? e. l. f. Beauty's 30th consecutive quarter of net sales growth puts the company firmly among an elite group of consumer brands.
The cosmetics and skin care industry has taken notice, and with its latest quarterly earnings report, e. l. f. has reinforced its position as a leader. The bull case for e. l. f.
is built around its portfolio of high growth brands, particularly Rhode, which drew in 90,000 new customers during its summer launch while maintaining an astonishing 70% repeat business rate. This demonstrates e. l. f.