RedBird Capital Takes a Shot at PREM Rugby RedBird Capital Partners, the private equity firm behind AC Milan's ownership, has pitched an investment in the English Premiership (PREM) rugby league.
This move is significant not only for the sports industry but also as a testament to the growing interest of financial investors in European professional football and rugby leagues.
The business case for investing in PREM Rugby presents both opportunities and risks. The league's revenue growth has been steady, with an average annual increase of around 10% over the past five years.