Ocado Faces Setback as Canadian Partner Closes Robotic Warehouse
Ocado's struggles have deepened with the closure of a robotic warehouse in Calgary by its Canadian partner Sobeys, sending shares plummeting over 10% on Thursday. The move is a significant blow to Ocado's business model, which relies heavily on its proprietary technology and automation solutions.
The news comes less than three months after another major partner, Kroger, shut down three warehouses in the US, knocking off nearly a fifth of Ocado's value. While Ocado is known for its expertise in online grocery shopping, its main route to expansion lies in providing software and robotics solutions to other companies worldwide.
However, competition from rival providers has mounted pressure on Ocado, with many retailers opting for more flexible and cost-effective options by fulfilling orders directly from their stores rather than relying on third-party logistics. Sobeys will continue to operate two customer fulfillment centers using Ocado tech in the Greater Toronto and Montreal areas but plans for a new site in Vancouver are now on hold.
CEO Tim Steiner described the move as "pragmatic" and said it would allow Ocado's North American business to evolve its partnerships and secure long-term growth while expanding its market reach. However, this latest setback adds to Ocado's list of challenges, including ongoing losses despite growing sales, which rose 13% to ยฃ674m in the first half of the year.
Analysts have questioned whether Ocado's large robot-run customer fulfillment centers are economically viable in developed economies like the US and Canada. The company faces competition from services like Deliveroo and Uber Eats, which use smaller vehicles for deliveries, potentially limiting its expansion plans. Despite this, Sobeys' remaining delivery centers will adopt Ocado's new Swift Router system to serve a higher proportion of same-day and short-lead-time orders.
Ocado's struggles have deepened with the closure of a robotic warehouse in Calgary by its Canadian partner Sobeys, sending shares plummeting over 10% on Thursday. The move is a significant blow to Ocado's business model, which relies heavily on its proprietary technology and automation solutions.
The news comes less than three months after another major partner, Kroger, shut down three warehouses in the US, knocking off nearly a fifth of Ocado's value. While Ocado is known for its expertise in online grocery shopping, its main route to expansion lies in providing software and robotics solutions to other companies worldwide.
However, competition from rival providers has mounted pressure on Ocado, with many retailers opting for more flexible and cost-effective options by fulfilling orders directly from their stores rather than relying on third-party logistics. Sobeys will continue to operate two customer fulfillment centers using Ocado tech in the Greater Toronto and Montreal areas but plans for a new site in Vancouver are now on hold.
CEO Tim Steiner described the move as "pragmatic" and said it would allow Ocado's North American business to evolve its partnerships and secure long-term growth while expanding its market reach. However, this latest setback adds to Ocado's list of challenges, including ongoing losses despite growing sales, which rose 13% to ยฃ674m in the first half of the year.
Analysts have questioned whether Ocado's large robot-run customer fulfillment centers are economically viable in developed economies like the US and Canada. The company faces competition from services like Deliveroo and Uber Eats, which use smaller vehicles for deliveries, potentially limiting its expansion plans. Despite this, Sobeys' remaining delivery centers will adopt Ocado's new Swift Router system to serve a higher proportion of same-day and short-lead-time orders.